Sony / Mobile Lead Reports
Trends in Mobile Design
Mobile Purchasing: Growth. Benefits. Barriers. Check-Out.
PROJECT DESCRIPTION
As the mobile lead within the Global Web Transformation team, I provided mobile design direction, attended mobile-related events, and prepared mobile trend reports to keep teammates up-to-date on the latest mobile and IoT technologies. Each quarter, I sent out mobile-related reports with an Andy Warhol visual theme titled 15 Minutes into the Future. The reports featured above focus on trends in mobile design and the importance of mobile purchasing platforms. I also attended conferences and prepared oral presentations to share my experiences with the team.
ABOUT THE CLIENT
Sony is a globally recognized brand whose business focuses on high-end consumer electronics including much-loved products like PlayStation and αSeries cameras. The Global Web Transformation (GWT) team was established to reshape Sony’s online presence—aimed at transforming multiple, fragmented web experiences into one unified, global system. The GWT project provides a common and human-centered experience that builds lifetime value for customers across all of Sony's digital properties. On a day-to-day basis, the design team followed digital design principles of “simple, human, original, and social” to influence and inform our work. GWT’s largest project, Sony’s responsive marketing website, is now live in 60+ countries with record customer satisfaction levels. You can view the site at sony.co.uk.